Twenty-five years, three generations: The brand with the four rings wrote design history with the Audi TT. Since its debut in 1998, the sports car has struck a chord with people worldwide thanks to the fun it promises drivers and its clear design language. „Auto Europe“ voted it the best new car of the year in 1999.

 

At Auto Shanghai 2023, Audi and its two joint-venture partners – First Automotive Works (FAW) and SAIC Motor - showcase their product portfolio for China on a joint booth. Sustainable premium mobility is taking center stage with a lineup of all-electric Audi vehicles. The Formula 1 show car featuring the four rings’ signature livery as well as the Audi A6 Avant e-tron concept and the Audi urbansphere concept are displayed publicly in China for the first time. At the motor show, Audi underlines its approach to the Chinese market: With products designed and made “in China for China” as well as a dedicated ecosystem, Audi intends to reshape its business in the country.

 

Audi Sport is partner of the Ducati factory team in MotoGP, the premier class of motorcycle racing. Starting with the season opener at Portimão (Portugal) this weekend, the two Desmosedici GP of reigning world champion Francesco Bagnaia and his teammate Enea Bastianini will compete with the red rhombus. At Audi, it stands for the high-performance models of Audi Sport GmbH.

 

Audi is opening its third charging hub: Following on from the Nuremberg and Zurich locations, the brand with the four rings now turns to a local partner company in Berlin, using the existing power supply there. The neighboring Frischeparadies, with its attractive shopping market and gourmet bistro, is acting as a cooperation partner and providing its power connection for use by the hub. In the future, Frischeparadies and the Audi charging hub will get their power from a shared power line, on a needs- and load-oriented basis. Equipped with second-life batteries, the charging station will only charge the buffer batteries when Frischeparadies requires little power. The smart, dynamic load control system Audi has developed in-house thus ensures efficient use of the existing power infrastructure. In selecting the location, Audi relied on an in-house data analysis to determine on-site demand in advance.

 

Audi has completely redesigned its pavilion in the Autostadt Wolfsburg and converted it into the only permanent location for the Audi House of Progress exhibition concept. Now, the brand’s new experience center is opening its doors. Audi is bringing its four brand values of digitalization, design, performance, and sustainability to life for the site’s visitors. The Audi House of Progress concept offers them space to connect with the Audi brand and get to know the company, its products, and its values. The result is direct contact between people and brand. The locations are not sales outlets. On the contrary, they make the Audi spirit accessible through direct involvement with relevant content and products.